Our story

About us

The seed for Normative was planted when two friends, the mathematics student Kristian Rönn, and the urban planner Robin Undall-Behrend, decided that they wanted to dedicate their career on doing the most good.

A few years later, in 2014, the idea for Normative was born. Having a background within sustainability, mathematics and computer science they quickly realised that a large part of organisational sustainability reporting could be automized through the use of artificial intelligence.

Our vision

At Normative, our vision is a society built on the values of sustainability For this to happen, we realize that the incentives that drive society needs to be aligned.

Our mission is not only to design products you ought to use if you want to save the environment, but products that you want to use to save time, save money and stay competitive.

We do this by focusing on automation, efficiency and user friendliness by harnessing the power of artificial intelligence and data science.

The team

Our team is composed of people with world-class expertise and years of experience within diverse fields such as software engineering, machine learning, philosophy, cost effectiveness analysis, sustainability, sales, marketing, graphic design and business management.

Kristian Rönn

CEO & Co-founder

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Kristian Rönn is responsible for collecting all of the socio-ecological data and developing the computational architecture.

Robin Undall-Behrend

COO & Co-founder

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Robin Undall-Behrend is responsible for managing the team, delegating tasks and market Normative.

Adam Wamai Egesa


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Adam Wamai Egesa is responsible for training implementing, testing and optimizing our machine learning models.

Christoffer Olsson


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Christoffer Olsson is responsible for designing and developing the app on Android and iOS.

Mikael Karlsson

Chief Architect

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Mikael Karlsson is responsible for the Normative database and implementing computational models and data structures on the server back-end.

Xhejlane Raka


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Xhejlane Rake is responsible for sales and marketing.

Spend less time on numbers and more time on building a sustainable business.
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Tell us who you are and we will get back to you.
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Drop us a line and we will be in touch.