The path to
net-zero emissions

Supply chain

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Normative is a carbon accounting engine

We help businesses measure exactly how much emissions they generate. Like in traditional accounting, Normative’s carbon accounting combines hard data and rigorous calculations to deliver reliable results.

Use Normative’s calculations to identify emissions reduction opportunities, minimize climate risk, and find opportunities for growth in a net-zero economy.

How Normative works

Inaccurate data prevents action

Even with expert knowledge, time, and resources, businesses still make errors in their carbon calculations. We call this the accuracy gap – the difference between the amount of emissions a business is able to measure and the amount they actually generate.

The quality of your carbon calculations directly impacts your reduction initiatives, legal compliance, finances, and brand equity. How can you ensure your calculations are trustworthy and transparent?

Risks and opportunities


of companies don’t measure emissions fully

Why Normative

  • Comprehensive coverage

    With eight years experience and 30 million data points in our engine, Normative ensures complete, detailed coverage across scopes 1, 2, and 3. High-resolution insights help you identify actionable emissions reductions.

  • Intelligent automation

    Automated data upload, processing, and management generate emissions insights in just weeks. Dive into your value chain emissions with automatic engagement tools and data synchronization.

  • Scientific integrity

    Our 7,500+ taxonomy categorizations and our relationships with researchers and policy-makers ensure science-backed results. Normative’s transparency makes audits and compliance easy, and protects your company from allegations of greenwashing.

Your partner for the net-zero journey

Calculation is just the start. Understand where your emissions are coming from by using dynamic dashboards to zoom in on scopes, regions, or suppliers. Our expert Climate Strategists will help you interpret your results and to plan effective reduction initiatives.

And when you’re ready, use Normative to invest in carbon removal projects to complete the journey to net zero.

Supporting all companies

  • Leadership

    Normative’s team comes from leading universities and tech companies like Oxford, SAP, and Spotify. We’ve harnessed our diverse expertise to build a company that delivers value to customers while making a positive impact on the planet.

  • Policy experts

    Normative is well-positioned to predict the direction of future climate reporting legislation due to our partnerships with the EU and UN. Our team has extensive experience preparing businesses for emissions reporting and climate certifications.

  • Product power

    Designed for enterprises, Normative is scalable and secure. We can process massive amounts of data to reveal patterns across regions or complex supply chains. With MFA, SSO, and the highest security credentials, you can trust that your data is safe.

Carbon insights to drive proactive decision-making

  • Comprehensive carbon calculation
  • Expert support
  • Audit and compliance-ready
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