Free webinar: Unintentional greenwashing and how to avoid it

Learn about common greenwashing traps and how to avoid them in order to stay competitive and compliant in a complex environment.

20th of July at 14.00-14.45 CEST

    Normative webinar unintentional-greenwashing

    Good intentions & bad mathematics leads to unintentional greenwashing

    Many businesses feel the urgent need to minimize and report their carbon emissions.

    Expanding legislation means that more and more businesses globally have to disclose their emissions to stay compliant. Meanwhile, there’s growing demand from consumers for businesses to take demonstrable climate action.

    However, taking climate action is complicated even for businesses with good intentions, and some businesses make mistakes along the way – resulting in unintentional greenwashing, and all its consequences.

    In this webinar, Normative’s experts will explain:

    • What exactly greenwashing is
    • The wide-ranging business consequences of uncovered greenwashing attempts
    • How to avoid falling into the most common greenwashing traps

    Dr. Alexander Schmidt – Head of Science & Climate Research at Normative
    Luzia Buchmann – Climate Strategy Advisor at Normative
    Zmicier Vaskovich – Climate Strategy Advisor at Normative

    Maria Rincon – Social Media Manager at Normative

    Past webinars