The Path to
Net Zero Emissions

With you,
all the way

The path to net zero starts with accurate carbon accounting. Normative measures your company emissions and identifies hotspots. Our carbon specialists use this intelligence to create a tailored reduction plan – and a climate investment strategy for what you can’t reduce. Together, we ensure your business stays compliant, competitive, and equipped to reach net zero.

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Trusted by

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“I trust Normative’s honest and dependable calculations to guide our carbon reductions.”

Trine Pondal, Head of Sustainability and Social Responsibility – Flying Tiger Copenhagen

“Detailed and accurate CO2 emissions accounting, calculated as precisely as it can be.”

Lisa Hjalmarsson, Global Corporate Responsibility Manager – Elekta

“A great tool to measure our sustainability work and communicate it in an easy way, both internally and external.”

Malin Stenkilsson, Director of sustainability – Scapa

The software is fantastic! The best part is that it saves a lot of time.”

Anne Veiksaar, Group communications manager – Eltel Networks

Normative’s carbon accounting engine

Import data

Import transactional data from Excel, or connect an accounting or ERP system to Normative.

Calculate carbon

Our carbon accounting engine uses more than 200,000,000 data points to map your transactions and calculate their carbon footprint.

Get directions

Normative reveals your emissions hotspots and recommends high-impact reductions.

Get to know your carbon footprint

  • Compliance grade SaaS
  • Hotspot Analysis
  • Scope 1, 2, and 3 emission coverage
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The world’s first carbon accounting engine

Calculate your entire climate footprint and get insights from carbon experts to reduce greenhouse gas emissions.

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  • Customers

    More than 71% of customers make purchase decisions with climate change in mind.

  • Capital

    Companies that disclose climate data get up to 10% lower cost of capital.

  • Talent

    Over 60% of millennials won’t work for a company that doesn’t take serious climate action.

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Measure your full carbon footprint

More than 70% of your emissions are located in your supply chain (also known as scope 3), where survey reporting tools won’t find them. Our carbon accounting engine calculates all your emissions – including scopes 1, 2, and 3 – based on the Greenhouse Gas Protocol.


Direct emissions from owned or controlled resources.


Indirect emissions from purchased energy.


Indirect emissions occurring in a company’s supply chain.

High-impact actions

Normative recommends high-impact actions to reduce your climate footprint. Our carbon specialists create a tailored net-zero strategy that will also help reduce risks in your supply chain. We identify climate investments for what you can’t reduce.

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Future-proof your business

Carbon is more than an environmental burden – it’s a business liability. 71% of consumers consider sustainability info when making purchasing decisions, and 64% of millennials want to work for companies that care about climate change. Normative helps you understand and reduce your GHG emissions so you can earn the trust of your customers, investors, and future employees.

Start your journey to net zero emissions

  • Full carbon footprint
  • Hotspot Analysis
  • Carbon Expert Help
Book a demo