Trusted by market leaders worldwide
The group will merge Normative’s scientific rigour and expertise with Greenly’s product suite, AI, global reach, and a scaling engine powered by automation and a network of autonomous implementation partners.
Less time searching for answers. More time driving decarbonization strategy.
Normative is a carbon accounting platform that helps companies calculate, report, and reduce Scope 1, 2, and 3 emissions using 349,000 verified emission factors. Every Normative account includes a named, GHG Protocol-certified Climate Strategy Advisor — one person who knows your data, your methodology, and your business. Not a help-desk, but an extension of your sustainability team. From data collection to SBTi target-setting to audit preparation, they handle the questions that used to require an expensive external engagement. And when your team changes, the knowledge stays.
Success rate across every SBTi submission and audit
Capterra rating
Service CSAT score
Every calculation is traceable from source data to output, built to GHG Protocol standards, and independently verified, so whatever question gets asked about your numbers, there is always a complete answer.
Every account includes a named, GHG Protocol-certified Climate Strategy Advisor, not a shared helpdesk. One person who knows your data, your methodology, and your business.
Every footprint built to GHG Protocol standards, independently verified by TÜV SÜD, and fully traceable from source to output. Every calculation explainable to an auditor, a board member, or a CFO.
We automated the parts of carbon accounting that shouldn’t require human time: data ingestion, emission factor matching, anomaly detection, reports – so your team can focus on what only they can do.
Business impact
Reliable carbon data wins tenders, satisfies investors, supports SBTi target-setting, and gives your board something they can stand behind.S
Built on a foundation of scientific integrity
Independently evaluated by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol, Normative’s carbon accounting engine ensures accurate, transparent, and reliable emissions data you can act on with confidence.
“I trust Normative’s honest and dependable calculations to guide our carbon reductions.”
Trine Pondal Head of Sustainability and Social Responsibility – Flying Tiger Copenhagen
“A great tool to measure our sustainability work and communicate it in an easy way, both internally and external.”
Malin Stenkilsson Director of sustainability – Scapa
“Normative has been a great support to Aasted’s CSRD preparation and our efforts to reduce our carbon emissions.”
Jesper Jerlang Sustainability Manager at Aasted
Carbon accounting is how organisations measure, track, and report their greenhouse gas emissions across direct operations, energy use, and the supply chain. It produces the emissions record your business needs for CSRD and other regulatory disclosures, customer and investor questions, science-based target setting, and any credible plan to reduce emissions over time.
Scope 1 covers direct emissions from sources your organisation owns or controls, such as company vehicles or on-site fuel combustion. Scope 2 covers indirect emissions from purchased electricity, heat, and steam. Scope 3 covers everything else across the value chain, from suppliers and business travel to logistics and product use. For most companies, Scope 3 represents the largest share of total emissions and the hardest to measure accurately.
Spreadsheets cannot keep up with the volume, complexity, and audit standards that come with modern carbon reporting. Carbon accounting software automates the data work, applies emission factors consistently across thousands of activities, and produces an emissions record you can defend in front of auditors, customers, and investors. For companies preparing for CSRD or other disclosure regimes, software is no longer optional.
Every calculation in Normative is built to GHG Protocol standards and independently verified by TÜV SÜD. The platform draws on a library of 349,000+ emission factors that are regionally and sector-specific, applies consistent methodology across every account, and produces a full audit trail from source data to final report. Every customer also works with a named Climate Strategy Advisor who reviews the data, flags anomalies, and stands behind the methodology when an auditor asks hard questions.
Most organisations move from kick-off to a first complete emissions calculation within four to eight weeks. Your Climate Strategy Advisor leads the onboarding, handles the data mapping, and resolves the methodology decisions that would otherwise stall an internal team. By the time you reach your first reporting cycle, the foundation is already in place.
Greenly and Normative are joining forces to become the global leader in climate software
