Meet the team leading Normative on its mission to bring the world to net zero emissions.
CEO and co-founder
Kristian co-founded Normative in 2014. Previously, Kristian worked at the Future of Humanity Institute at Oxford University, where he worked on global catastrophic risk reduction, including climate change.
Kristian believes that business leaders are uniquely positioned to tackle the climate emergency by measuring and reducing their companies’ carbon footprints.
Prior to joining Normative, Maggie led global sales, commercial, engineering, and customer success teams at SAP, Capgemini, and Fujitsu.
Maggie has extensive experience building high growth businesses that monetize intelligent technologies. She is passionate about applying technology to create opportunities and solve problems. She is in the top 50 Power Women in Data Economy.
Prior to joining Normative, Neil was responsible for scaling global revenue teams at Huddle, Peakon, and Workday.
Neil is passionate about building resilient software as a service businesses, and brings a wealth of knowledge in go to market strategies and sales processes.
Normative’s Board of Directors
Kasper Hulthin Future Five Entrepreneur and co-founder of Podio, Peakon, and others, and investor at Future Five.
Sierra Peterson Voyager Partners Management LLC Climate Tech Investor and Founding Partner of Voyager.
Jacob Bro 2150 Partner and co-founder of 2150 investing in a better future for the planet and people.
Eric Lagier byFounders Founder and Managing Partner at byFounders supporting Nordic and Baltic technology startups.
Fabrice Bienfait ETF Partners Partner at the Environmental Technologies Fund (ETF) and investing in sustainability through innovation.
Normative’s core values
Be one team
Everyone is invited, included, and needed in the planet’s most important fight – we are one team, together in the fight for our one planet.
Build the norm
We continuously develop, research, and improve to accelerate the global transition to Net Zero.
Own what matters
There’s no time to waste: we make sure to get things done, and focus on what has the highest impact.
Learn more about Normative. Book a free demo now.
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“Normative’s emission accounting software is designed to help businesses calculate their environmental footprint.”
“I trust Normative’s honest and dependable calculations to guide our carbon reductions.”
Trine Pondal, Head of Sustainability and Social Responsibility at Flying Tiger Copenhagen
Detailed analytics view
Hotspot analysis of activities
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