Kristian Rönn

CEO and Co-founder

Kristian co-founded Normative in 2014 after leaving the Future of Humanity Institute at Oxford University, where he worked on global catastrophic risk reduction, including climate change.

Kristian is a thought leader within carbon accounting, with speaking engagements at COP, Davos, Stockholm 50+, as well as appearances in media outlets like Bloomberg and Sky News. He has advised governments and international bodies, and has been officially acknowledged for his contribution to UN Goal 13 by UNDP.

Headshot of Kristian Rönn
A picture of Normative Chief Operating Officer (COO) Maggie Buggie

Maggie Buggie


Before joining Normative, Maggie led global sales, commercial, engineering, and customer success teams at SAP, Capgemini, and Fujitsu.

Maggie has extensive experience building high-growth businesses that monetize intelligent technologies. She is a Non-Executive Director at Spirent Communications and Advisor to scale-ups. Maggie is passionate about applying technology to create opportunities and solve problems.

Neil Ryland


Before joining Normative, Neil was responsible for scaling global revenue teams at Huddle, Peakon, and Workday.

Neil is passionate about building resilient software as a service businesses, and brings a wealth of knowledge in go-to-market strategies and sales processes.

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Christian Holm, CTO, Normative

Christian Holm


Before joining Normative, Christian was co-founder & CTO at Peakon and CTO of Podio.

Christian excels at finding creative solutions to the challenges of building products, and brings extensive experience in empowering technical teams to perform at the highest level.

Normative’s Board of Directors

Kristian Rönn
Kristian Rönn has been CEO of Normative since he co-founded the company in 2014.

Kasper Hulthin
Future Five
Entrepreneur and co-founder of Podio, Peakon, and others, and investor at Future Five.

Jacob Bro
Partner and co-founder of 2150 investing in a better future for the planet and people.

Wayne Cheng
Horizons Ventures
Investor at Horizons Ventures investing in some of the world’s most innovative companies and disruptive technologies.

Fabrice Bienfait
ETF Partners
Partner at the Environmental Technologies Fund (ETF) and investing in sustainability through innovation.

Michelle Capiod
Blume Equity
Co-founder and partner at Blume Equity investing in outstanding founders and teams for value creation and purpose.

Our investors

Time Ventures
ETF Partners
by Founders

Future Five
Horizons Ventures
Luminar Ventures

Normative’s core values

  • Be one team

    Everyone is invited, included, and needed in the planet’s most important fight – we are one team, together in the fight for our one planet.

  • Build the norm

    We continuously develop, research, and improve to accelerate the global transition to Net Zero.

  • Own what matters

    There’s no time to waste: we make sure to get things done, and focus on what has the highest impact.

Learn more about Normative.
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“Normative’s emission accounting software is designed to help businesses calculate their environmental footprint.”

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“I trust Normative’s honest and dependable calculations to guide our carbon reductions.”

Headshot of Trine Pondal

Trine Pondal, Head of Sustainability and Social Responsibility at Flying Tiger Copenhagen

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