Leadership

Meet the team leading Normative on its mission to bring the world to net zero emissions.

Kristian Rönn

CEO and co-founder

Kristian co-founded Normative in 2014. Previously, Kristian worked at the Future of Humanity Institute at Oxford University, where he worked on global catastrophic risk reduction, including climate change.

Kristian believes that business leaders are uniquely positioned to tackle the climate emergency by measuring and reducing their companies’ carbon footprints.

Headshot of Kristian Rönn
Image of Maggie

Maggie Buggie

COO

Prior to joining Normative, Maggie led global sales, commercial, engineering, and customer success teams at SAP, Capgemini, and Fujitsu.

Maggie has extensive experience building high growth businesses that monetize intelligent technologies. She is passionate about applying technology to create opportunities and solve problems. She is in the top 50 Power Women in Data Economy.

Neil Ryland

CCO

Prior to joining Normative, Neil was responsible for scaling global revenue teams at Huddle, Peakon, and Workday.

Neil is passionate about building resilient software as a service businesses, and brings a wealth of knowledge in go to market strategies and sales processes.

Image of Neil

Normative’s Board of Directors

Kasper Hulthin
Future Five
Entrepreneur and co-founder of Podio, Peakon, and others, and investor at Future Five.

Sierra Peterson
Voyager Partners Management LLC
Climate Tech Investor and Founding Partner of Voyager.

Jacob Bro
2150
Partner and co-founder of 2150 investing in a better future for the planet and people.

Wayne Cheng
Horizons Ventures
Investor at Horizons Ventures investing in some of the world’s most innovative companies and disruptive technologies.

Fabrice Bienfait
ETF Partners
Partner at the Environmental Technologies Fund (ETF) and investing in sustainability through innovation.

Michelle Capoid
Blume Equity
Co-founder and partner at Blume Equity investing in outstanding founders and teams for value creation and purpose.

Our investors

Time Ventures
2150
ETF Partners
by Founders

Future Five
Horizons Ventures
Luminar Ventures

Normative’s core values

  • Be one team

    Everyone is invited, included, and needed in the planet’s most important fight – we are one team, together in the fight for our one planet.

  • Build the norm

    We continuously develop, research, and improve to accelerate the global transition to Net Zero.

  • Own what matters

    There’s no time to waste: we make sure to get things done, and focus on what has the highest impact.

Learn more about Normative.
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    CNBC Logo

    “Normative’s emission accounting software is designed to help businesses calculate their environmental footprint.”

    “I trust Normative’s honest and dependable calculations to guide our carbon reductions.”

    Trine Pondal, Flying Tiger

    Trine Pondal, Head of Sustainability and Social Responsibility at Flying Tiger Copenhagen

    • Detailed analytics view
    • Hotspot analysis of activities
    • Quick support
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