Our story is rooted in climate research. In 2013, co-founder Kristian Rönn was working at Oxford University, simulating the consequences of climate change on human lives. As it became clear how global warming would cause extreme human suffering, he had to leave academia behind and take action. Kristian joined forces with Adam and Robin to reverse the trajectory of climate change. Normative was born in 2014 to help humanity achieve net zero emissions. Today, our emission accounting engine uses more than 200,000,000 data points when calculating a company’s emissions.
Customers from around the world trust Normative as an essential piece in reducing their carbon footprint. We have accounted for more than 38,000,000 tons of CO2, equivalent to over 475,000,000 laptops. Up to now, we helped our customers mitigate more than 500.000 tons of CO2, equivalent to the total emissions of the country of Gambia in a year.
Still today, less than 1% of companies worldwide measure their carbon footprint, so you may say that our journey just got started. Want to join us?