Retailers are subject to the same government regulations and compliance requirements as other industries, but producing accurate emissions measurements is challenging. Retailers have large scope 1 and 2 emissions from brick and mortar stores, in addition to huge scope 3 emissions from the many products they source and sell to consumers.
More than ever, consumers choose to shop at retailers with purposeful brands. Building that brand equity is an opportunity – and a risk.
Marketing campaigns based on inconsistent or incomplete carbon calculations can quickly lead to damaging accusations of greenwashing.