This cookie policy (“Cookie Policy“) describes how Normative AB, registration number: 556967-7361 (“Normative“, “us“, “we” or “our“) uses cookies and similar technologies in the website normative.io henceforth referred to as “Service”. Normative uses cookies in the Service to be able to provide necessary functions and improve the user experience of the Service.
1.1 Cookies
A cookie is a small file containing an identifier (a string of letters and numbers) that a website requests to save on the visitor’s device such as a computer or mobile phone. Cookies may be used to follow the user’s browsing on the website and to store user preferences and other information to enhance your experience in the Service.
Normative may also use other similar technologies such as local and session storage. In this Cookie Policy we refer to “cookies” to include any such technology as described herein.
1.2 Persistent cookies and session cookies
Normative may place persistent and session cookies on your device. A persistent cookie is stored for a certain period of time and will remain valid until its expiry date, unless deleted by the user before the expiry date. A session cookie has no expiration date and will expire at the end of the user session, when the web browser is closed.
1.3 First and third-party cookies
First-party cookies are set by Normative or by a third party at our request when you use the Service. Normative is the data controller when processing personal data collected through first-party cookies. Third-party cookies are set by another company than Normative that may also collect information via the Service through cookies, third-party plug-ins and widgets which are known as “third-party cookies”. These third parties collect data directly from your web browser or device, and the processing of this data is subject to their own privacy policies. Please note that we are not responsible for third-party cookies.
The cookies used in the Service have been categorised as per the type of cookies used. A list of the categories of cookies used in the Service is set out below.
Strictly necessary cookies: These cookies enable you to use the Service and receive the services you have requested. The Service cannot function properly without these cookies. Strictly necessary cookies do not require your consent. All strictly necessary cookies are first-party and not third-party.
| Name of cookie | Provider | Purpose | Duration | Transfer to country outside of EU/EEA | Tech |
|---|---|---|---|---|---|
| wordpress_google_apps_login | Normative | This cookie is used for WordPress. On login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/ | 0 days | No | Cookie |
| user_agent | Normative | User | Session | No | Cookie |
| OptanonAlertBoxClosed | Normative | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. | 90 days | No | Cookie |
| OptanonConsent | Normative | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. | 90 days | No | Cookie |
| username | Normative | user | 90 days | No | Cookie |
| PHPSESSID | Normative | PHP session cookie associated with embedded content from this domain. | Session | No | Cookie |
| pll_language | Normative | Used to store user language preferences. | 1 year | No | Cookie |
Performance (or analytics) cookies: These cookies allow us to improve the Service by tracking how the Service is accessed, used or performing. You need to consent to the use of these cookies. All these cookies are first-party and not third-party.
| Name of cookie | Provider | Purpose | Duration | Transfer to country outside of EU/EEA | Tech |
|---|---|---|---|---|---|
| _hjid | Hotjar | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. | 365 days | No | Cookie |
| _hjSession_* | Hotjar | A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. | Session | No | Cookie |
| _hjSessionUser_* | Hotjar | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. | 365 days | No | Cookie |
| _hjSessionRejected | Hotjar | If present, this cookie will be set to ‘1’ for the duration of a user’s session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues. | Session | No | Cookie |
| _hjIncludedInSessionSample | Hotjar | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s daily session limit. | 30 min. | No | Cookie |
| _hjIncludedInPageviewSample | Hotjar | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s pageview limit. | 30 min. | No | Cookie |
| _hjAbsoluteSessionInProgress | Hotjar | This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 30 min. | No | Cookie |
| _hjFirstSeen | Hotjar | This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. | Session | No | Session Storage |
| _hjViewportId | Hotjar | This stores information about the user viewport such as size and dimensions. | Session | No | Session Storage |
| _hjRecordingEnabled | Hotjar | This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session. | Session | No | Session Storage |
| _ga_<container-id> | Google Analytics | Used to persist session state | 2 years | Yes, includes US | Cookie |
| _ga | Google Analytics | Used to distinguish users | 2 years | Yes, includes US | Cookie |
| _gat_UA-xxxxxxxxx-x | Normative | This is a cookie used to analyse and throttle request rate for anonymous users by Google Analytics. | 1 minute | Yes, includes US | Cookie |
| _gcl_au | Normative | Part of Google Adsence, this cookie ties certain user activity to adverts | 3 months | Yes, includes US | Cookie |
| _gid | Normative | Part of Google Analytics, used to store and count pageviews. | 1 day | Yes, includes US | Cookie |
| _uetvid | Bing | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 1 year | Yes, includes US | Cookie |
| _mkto_trk | Marketo | This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. | 3 months | Yes, includes US | Cookie |
| nQ_userVisitId | Albacross | Sets a unique ID for a specific visitor. This ID can be used to identify user session. | 1 year | Yes, includes US | Cookie |
| vuid | Vimeo | These cookies are used by the Vimeo video player on websites. | 3 months | Yes, includes US | Cookie |
Targeting cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Name of cookie | Provider | Purpose | Duration | Transfer to country outside of EU/EEA | Tech |
|---|---|---|---|---|---|
| _clck | Normative | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year | Yes, includes US | Cookie |
| _clsk | Normative | Connects multiple page views by a user into a single Clarity session recording. | 1 day | Yes, includes US | Cookie |
| _omappvp | Normative | Used by OptinMonster to generate long term statistical information. | 13 months | Yes, includes US | Cookie |
| _omappvs | Normative | Used by OptinMonster to determine if a user is new or returning. | 20 minutes | Yes, includes US | Cookie |
| utm_content | Normative | Used to store what someone clicked on to get to the site | 90 days | No | Cookie |
| organic_source | Normative | Used to store the organic traffic source url | 90 days | No | Cookie |
| utm_campaign | Normative | Used to store the UTM campaign name | 90 days | No | Cookie |
| handl_ref | Normative | Used to store last touch referral page | 90 days | No | Cookie |
| handlID | Normative | Unique ID generated by HandL UTM Grabber | 90 days | No | Cookie |
| traffic_source | Normative | Used to store the visitors traffic source. Ie. Paid, Organic, Direct, Referral. | 90 days | No | Cookie |
| handl_landing_page | Normative | Used to store the visitors landing page – first touch url | 90 days | No | Cookie |
| gaclientid | Google Analytics | Enables Google Analytics, assiging a pseudonymised ID to the user. | 3 months | Yes, includes US | Cookie |
| gclid | Normative | Stores the Google ads click ID | 90 days | No | Cookie |
| organic_source_str | Normative | Used to store the organic traffic source name | 90 days | No | Cookie |
| handl_ip | Normative | Stores the visitors IP | 90 days | No | Cookie |
| utm_medium | Normative | Stores the medium used to share and access a link | 90 days | No | Cookie |
| handl_url | Normative | Stores last touch url | 90 days | No | Cookie |
| handl_url_base | Normative | Used to store the base referral page | 3 months | No | Cookie |
| pageviewCount | This cookie is used to identify the frequency of visits and how long the visitor is on the website. The cookie is also used to determine how many and which subpages the visitor visits on a website – this information can be used by the website to optimize the domain and its subpages. | 1 day | Yes, includes US | Cookie | |
| utm_term | Normative | Used for paid search campaigns to track relevant ad-based keywords | 90 days | No | Cookie |
| _GRECAPTCHA | This cookie is set by Google reCAPTCHA, which protects our site against spam enquiries on contact forms. | Session | No | Cookie | |
| handl_original_ref | Normative | Used to store the visitors original referral url | 90 days | No | Cookie |
| handl_ref_domain | Normative | Stores the last touch referral – domain only | 90 days | No | Cookie |
| utm_source | Normative | Stores a parameter used to identify the source of the visitors traffic | 90 days | No | Cookie |
| _uetsid | Bing | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 24 hours | Yes, includes US | Local Storage |
| nQ_cookieId | serve.albacross.com | This cookie is an analytics cook to help identify potential B2B customers and uniquely identifies their session | 1 year | No | Cookie |
| test_cookie | This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. | Session | No | Cookie | |
| MUID | Bing | This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | 1 year | Yes, includes US | Cookie |
Social media and advertising cookies: Social media technologies enable you to connect you to your social networks and share content from the website through social media. Advertising technologies (of third parties) collect information to help tailor advertising based on your inferred interests, both within and outside. Refusing these technologies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media. You need to consent to the use of these cookies.
| Name of cookie | Provider | Purpose | Duration | Transfer to country outside of EU/EEA | Tech |
|---|---|---|---|---|---|
| AnalyticsSyncHistory | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | 30 days | Yes, includes US | Cookie | |
| lidc | To facilitate data center selection | 24 hours | Yes, includes US | Cookie | |
| bcookie | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform | 2 years | Yes, includes US | Cookie | |
| lang | Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings | Session | Yes, includes US | Cookie | |
| li_gc | Used to store consent of guests regarding the use of cookies for non-essential purposes | 2 years | Yes, includes US | Cookie | |
| UserMatchHistory | LinkedIn Ads ID syncing | 30 days | Yes, includes US | Cookie | |
| CONSENT | Youtube | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | Session | Yes, includes US | Cookie |
| VISITOR_INFO1_LIVE | Youtube | This cookie contains a unique ID used to remember your preferences and other information | 6 months | Yes, includes US | Cookie |
| YSC | Youtube | Used by YouTube to remember user input and associate a user’s actions | Session | Yes, includes US | Cookie |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 90 days | Yes, includes US | Cookie |
Normative process personal information collected through the use of strictly necessary cookies based on Normative’s legitimate interest to maintain basic functions of the Service. For all other cookies which are not strictly necessary, inter alia, functional cookies, performance cookies, social media and advertising cookies, you are asked to consent to the use of cookies. The legal basis for the processing of personal data collected through cookies which are not necessary are based on your consent. You can always revoke a given consent or change your selection afterwards as described under Section 6.2 and 7.
Normative may engage external service providers, who act as data processors of Normative, to provide certain services to Normative, such as website service providers or IT support service providers. A data processor is a company that processes the information on our behalf and according to our instructions. We currently have no third-party cookie providers.
Normative may transfer personal data to recipients which are located in a third country outside of the EU/EEA. Where a transfer to a third country takes place, Normative will ensure that appropriate safeguards have been taken to ensure that transfers out of the EU/EEA are adequately protected as required by applicable data protection law and to provide you with relevant information. Such appropriate safeguards may be that the data exporter and data importer have entered into the European Commission’s Standard Contractual clauses and implemented supplementary measures.
You can ask for a copy of the such appropriate safeguards by contacting us as set out below in Section 9.
6.1 Your rights
Cookies do not typically contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies. You have a number of rights in connection with the processing of your personal data, subject to certain conditions set out in the General Data Protection Regulation (EU Regulation 2016/679) and applicable local data protection laws, including the right to:
6.2 Withdraw consent
6.3 Contact and complaints
You can delete certain cookies using your web browser and/or device settings. In most web browsers, you can also change your browser settings to stop certain cookies from being placed on your computer or device. However, if you do not accept certain cookies you may not be able to access all features or parts of the Service.
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
Impact of use. Blocking all cookies will have a negative impact upon the usability of the Service. If you block cookies, you may not be able to use all the features in the Service.
Normative reserves the right to change this Cookie Policy at any time. We will give you reasonable notice of any significant changes to the Cookie Policy, where appropriate. If so, we will notify you by a message or by email. You will also find the date of the latest change to the Cookie Policy on this website.
This Service is owned and operated by the company Normative AB.
We are registered in Sweden under registration number 5569-677361, and our registered office is at Normative AB, Folkungagatan 44, 118 26 Stockholm.
If you have concerns or questions regarding this Cookie Policy, please contact us by email – [email protected].