Decarbonizing hospitality

Normative empowers you to calculate your full carbon emissions, keeping you compliant with sustainability disclosures and helping you become the sustainable choice for your customers.

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Prepare your hospitality business for the low-carbon future

Consumers want their hotels, restaurants, and other hospitality businesses to demonstrate a strong commitment to sustainability. Additionally, expanding regulations across Europe (CSRD, CSDDD) and the UK (SECR) are increasing the pressure on these businesses to disclose and reduce emissions.

To remain competitive and compliant, your business must develop a robust carbon reduction strategy built on high-quality emissions data. Moreover, given that the majority of hospitality emissions fall under value chain activities like procurement and transportation, your business will have to look beyond its operations and engage its suppliers.

Normative’s carbon accounting platform empowers hospitality businesses to comply with legislation, address scope 3 emissions from operations and suppliers, and drive sustainable changes that will resonate with consumers.

Impacts

There is a huge growth opportunity for businesses within hospitality to integrate sustainability into their core operations.

76%

of travelers say they want to travel more sustainably over the coming 12 months

Booking.com

8-10%

of global greenhouse gas emissions come from the tourism industry – signaling it will be a key focus for future emissions management legislation.

Tourism and Climate Change Stocktake 2023

28%

of businesses are calculating scope 3 emissions – the largest source of emissions for the hospitality sector.

Normative’s Carbon Accountability Report

“I helped a food business enagage with its agriculture suppliers, gathering primary emissions data to refine its scope 3 calculations. With this data, I worked with the business to model carbon reduction initiatives – for example, measuring the impact of switching from dairy to oat milk. This let the business set a net-zero target with confidence.”

Johnny McCreesh, Senior Climate Strategy Advisor at Normative

Normative helps hospitality calculate, report, and reduce emissions

For hospitality businesses, a large percentage of emissions occur in scope 3 categories like “Purchased goods and services,” “Upstream Transportation and Distribution,” and “Waste Generated in Operations.”

Normative’s carbon accounting engine specializes in calculating these scope 3 categories. By using Normative, you gain the granular carbon insights necessary to:

Exceed customer expectations

Comprehensive carbon data empowers you to drive impactful sustainability initiatives that set you apart from competitors and help you attract new customers. For example: The Restaurant Group used Normative data to develop lower-carbon menu items that meet customer demand.
Comply with legislation

Normative’s Greenhouse Gas Protocol-based calculation methodology connects your business data to the most relevant and scientific emissions factors, from a database of 220,000+. The result is transparent, audit-ready carbon reporting that sets you on the path to compliance with CSRD and other major legislations.
Attract & retain talent

From your people-facing staff to your corporate employees, your workforce cares about environmental responsibility. Use your climate work to demonstrate that your business takes environmental issues seriously – attracting a new generation of employees.

Decarbonizing the menu: The Restaurant Group’s sustainability journey with Normative

The Restaurant Group (TRG), a major player in the UK hospitality sector, uses Normative to gain actionable insights into its carbon footprint. Learn how TRG is transforming its business by collaborating with key suppliers to reduce emissions and making strategic menu adjustments, with the target of reaching net zero.

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Carbon insights to empower compliance and sustainability

Comprehensive carbon calculation
Expert support
Audit and compliance-ready

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