Carbon is now an OTA ranking factor.

OTAs are ranking properties on sustainability data. CSRD is making your value chain Scope 3 mandatory. And customers are choosing brands based on what you can prove, not what you claim. The hospitality groups that build credible carbon accounting now will be better placed on every platform, in every procurement process, and in every annual disclosure.

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Prepare your hospitality business for the low-carbon future

Consumers want their hotels, leisure destinations, and other hospitality businesses to demonstrate a strong commitment to sustainability. Additionally, expanding regulations across Europe (CSRD, CSDDD) and the UK (SECR) are increasing the pressure on these businesses to disclose and reduce emissions.

To remain competitive and compliant, your business must develop a robust carbon reduction strategy built on high-quality emissions data. Moreover, given that the majority of hospitality emissions fall under value chain activities like procurement and transportation, your business will have to look beyond its operations and engage its suppliers.

Normative provides the carbon accounting infrastructure for hospitality operations: multi-site consolidation, value chain Scope 3 methodology, and the expert support to build an inventory that holds up when an OTA, an auditor, or an SBTi reviewer asks to see the calculation.

Impacts

There is a huge growth opportunity for businesses within hospitality to integrate sustainability into their core operations.

76%

Of travellers say they want to travel more sustainably and OTA platforms now factor verified sustainability data into property rankings and filters

Booking.com

8-10%

Of global GHG emissions come from tourism making hospitality one of the sectors under most scrutiny from investors, regulators, and booking platforms

Tourism and Climate Change Stocktake 2023

28%

of businesses are calculating scope 3 emissions – the largest source of emissions for the hospitality sector.

Normative’s Carbon Accountability Report

Normative helps hospitality calculate, report, and reduce emissions

For most of the last decade, carbon reporting in hospitality was a disclosure exercise. That has changed on three fronts simultaneously.

OTA rankings now use sustainability data.

Booking.com, Expedia, and the major platforms are integrating sustainability scores into their ranking and filtering algorithms. Properties without verified emissions data are not just missing a badge, they are losing position to competitors who have the numbers.
CSRD makes value chain Scope 3 mandatory.

For in-scope hospitality companies, that means food and beverage procurement, guest transport, supplier emissions, and property energy across every site. It is not a subset of your emissions — it is most of them. And it cannot be answered without a documented methodology that survives independent assurance.
Multi-site data does not consolidate itself.

Hospitality carbon data arrives from utility accounts managed by property managers, food and beverage invoices in local currencies, fleet records at distribution centres, and franchise partners who have no visibility into the GHG Protocol. Most carbon accounting approaches were not designed for this.

Customer story

How Nordic Leisure Travel Group achieved SBTi validation in a year

Find out how the leading integrated travel operator in the Nordics validates its sustainability progress and reports with confidence by:

Committing to SBTi-aligned targets for 50% of suppliers
Preparing for future compliance requirements by building reporting processes aligned with CSRD
Delivering reliable climate performance data to meet expectations of key partners

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Food & beverage

Food service emissions?

Learn how Normative helps restaurants, caterers, and food producers with ingredient-level carbon accounting.

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Carbon insights to empower compliance and sustainability

Comprehensive carbon calculation
Expert support
Audit and compliance-ready