Decarbonizing hospitality

Normative empowers you to calculate your full carbon emissions, keeping you compliant with sustainability disclosures and helping you become the sustainable choice for your customers.

Book a demo

Trusted by

Prepare your hospitality business for the low-carbon future

Consumers want their hotels, leisure destinations, and other hospitality businesses to demonstrate a strong commitment to sustainability. Additionally, expanding regulations across Europe (CSRD, CSDDD) and the UK (SECR) are increasing the pressure on these businesses to disclose and reduce emissions.

To remain competitive and compliant, your business must develop a robust carbon reduction strategy built on high-quality emissions data. Moreover, given that the majority of hospitality emissions fall under value chain activities like procurement and transportation, your business will have to look beyond its operations and engage its suppliers.

Normative’s carbon accounting platform empowers hospitality businesses to comply with legislation, address scope 3 emissions from operations and suppliers, and drive sustainable changes that will resonate with consumers.

Impacts

There is a huge growth opportunity for businesses within hospitality to integrate sustainability into their core operations.

76%

of travelers say they want to travel more sustainably over the coming 12 months

Booking.com

8-10%

of global greenhouse gas emissions come from the tourism industry – signaling it will be a key focus for future emissions management legislation.

Tourism and Climate Change Stocktake 2023

28%

of businesses are calculating scope 3 emissions – the largest source of emissions for the hospitality sector.

Normative’s Carbon Accountability Report

Normative helps hospitality calculate, report, and reduce emissions

For hospitality businesses, a large percentage of emissions occur in scope 3 categories like “Purchased goods and services,” “Upstream Transportation and Distribution,” and “Waste Generated in Operations.”

Normative’s carbon accounting engine specializes in calculating these scope 3 categories. By using Normative, you gain the granular carbon insights necessary to:

Exceed customer expectations

Comprehensive carbon data empowers you to drive impactful sustainability initiatives that set you apart from competitors and help you attract new customers.
Comply with legislation

Normative’s Greenhouse Gas Protocol-based calculation methodology connects your business data to the most relevant and scientific emissions factors, from a database of 349,000. The result is transparent, audit-ready carbon reporting that sets you on the path to compliance with CSRD and other major legislations.
Attract & retain talent

From your people-facing staff to your corporate employees, your workforce cares about environmental responsibility. Use your climate work to demonstrate that your business takes environmental issues seriously – attracting a new generation of employees.

Customer story

How Nordic Leisure Travel Group achieved SBTi validation in a year

Find out how the leading integrated travel operator in the Nordics validates its sustainability progress and reports with confidence by:

Committing to SBTi-aligned targets for 50% of suppliers
Preparing for future compliance requirements by building reporting processes aligned with CSRD
Delivering reliable climate performance data to meet expectations of key partners

Read the full story

Food & beverage

Food service emissions?

Learn how Normative helps restaurants, caterers, and food producers with ingredient-level carbon accounting.

Explore our F&B solution

Carbon insights to empower compliance and sustainability

Comprehensive carbon calculation
Expert support
Audit and compliance-ready