Switch to Normative: carbon accounting that works as hard as you do

If your current tool delivers inaccurate emission factors, can’t handle local currencies, or leaves you waiting months for static reports, it’s time to switch your carbon accounting platform. Normative gives you audit-ready carbon data backed by 349,000+ emission factors, a dedicated GHGP-certified climate strategist, and a seamless migration path that preserves every data point you’ve already collected.

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Trusted by market leaders worldwide

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Why businesses move to Normative

We hear it from organizations every week. You invested in a carbon accounting solution expecting accuracy and efficiency. What you got came nowhere close.  Here’s what some of our customers said to us when they switched carbon accounting platforms to Normative.

Pain pointBefore NormativeThe Normative difference
The emission factors are outdated and limitedYour platform uses outdated emission factors or ones irrelevant to your region. Calculation and categorization flexibility is extremely limited. Normative’s calculation engine draws on 349,000+ emission factors across 21 scientifically vetted, peer-reviewed databases, with the taxonomy refreshed twice a year to stay true to the latest science.
The data requires too much manipulationCalculations that should be in GBP only work in USD. You can’t input km for mobile combustion and we’re spending a lot of time manually correcting outputs that should be automatic.Normative’s global coverage supports every country you operate or have suppliers in, across spend, activity, supplier and product data. AI-powered emission factor matching automatically maps your data to the right categories, and a centralized system of record ensures consistent reporting year over year.
Product updates never materialize, the solution takes too long to complete its calculations, and drains too much of our team’s time. I’m not that patient, honestly.Governance processes with your current vendor are glacially slow. You’ve been waiting months for features or updates that never arrive. Normative’s AI-powered data matching eliminates manual categorization errors, and our team of GHGP-certified Climate Strategists, with a 100% audit success rate, provides hands-on support to build carbon inventories, create reduction plans and engage your supply chain.
We can’t explain our numbers to auditors. The methodology isn’t transparent.Your current tool treats calculations as a black box. When auditors or stakeholders ask how a number was derived, you can’t trace it back to a specific emission factor or data source.Every number in Normative is fully auditable down to the emission factor, data source and methodology applied. Our software is independently evaluated by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol, and an advanced GHG-compliant methodology removes the need to restate past footprints.

Complex carbon reporting, fixed deadlines, and no capacity?

Let Normative take the operational burden from you and your team with Carbon Inventory Managed Services. Our GHGP-certified climate specialists will co-ordinate data collection, before cleaning, structuring and uploading your data to the platform. Did we mention we’d manage the whole process?

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How switching works

Your Data Is Safe. Your Timeline Is Protected.

The biggest fear when switching carbon accounting platforms is losing data and momentum. We’ve designed our migration process to eliminate both risks.

Start your journey
  • Step 1: Data Collection & Ingestion

    We accept spend-based, activity-based, and pre-calculated emissions from your legacy system. You can upload system exports from your prior vendor, as well as supporting evidence as attachments, so that no data is left behind.

  • Step 2: Re-baselining

    Your Climate Strategist will assess the calculation differences and provide transparency on the Normative calculation methodology, while the system will adjust for inflation and currency. We’ll also provide guidance on the restatement of recalculated emissions data to ensure year-over-year comparability.

  • Step 3: QA, Training & Go-Live

    Our robust data validation and expert review process catch discrepancies before sign-off. Live platform walkthroughs, guided first inventory upload, and unlimited user access ensure you’re operational, not just onboarded.

Start your journey

How choosing Normative benefits our customers

Find our what our customers are achieving, from compliance wins, to efficiency gains and unlocking new revenue.

Read our customer stories

What changes when you switch carbon accounting platforms?

CapabilityTypical providerNormative

Emission Factors
Limited, infrequently updated349,000+ from 21 peer-reviewed databases, refreshed twice yearly
Calculation TransparencyOpaque, can’t trace calculations100% auditable down to emission factor and data source level
Currency & Region SupportLimitedMulti-currency, multi-region with local emission factors
Reporting OutputStatic periodic reportsDynamic dashboards with real-time data updates
Expert SupportGeneric helpdesk or noneDedicated GHGP-certified Climate Strategist, Help Center, and AI Assistant
Audit ReadinessRequires manual preparation100% audit success rate, based on software verified by TÜV SÜD for calculation methodology and standards alignment
Scope 3 CoveragePartial or spend-based onlyFull value chain coverage across all 15 categories
Migration SupportYou’re on your ownExpert-guided migration with re-baselining
User LicensesPer-seat pricingUnlimited users included

Why businesses stick with Normative

Trusted by organizations that demand better data

CDW UK

CDW UK was already reporting its carbon emissions, but the consultancy-led process was slow and too resource intensive to meet the UK government’s PPN 06/21 requirements. Since working with Normative, the business recorded an 800% time to value improvement, while delivering data for its SECR report and a carbon reduction plan within two weeks of receiving year-end data. This is critical in meeting the UK government’s requirements to bid on contracts worth over £5million.

Eltel

Eltel was using spreadsheets to manage carbon calculations back in 2019, making the data collection process too complex and time-consuming. Switching to Normative meant the business could get a comprehensive view of its carbon footprint for the first time, set reduction targets and save on fuel and time costs by optimizing driving routes for its technicians.

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discoverIE

discoverIE switched to Normative after struggling to maintain a reliable carbon inventory with operations across more than 20 countries and newly acquired organizations constantly being onboarded. Partnering with Normative has given the team a system of record for carbon accounting that can support this decentralized data collection so effectively that SBTi validated the business’ emission reduction targets.

FAQs

Everything you need to know before you switch

No. Normative accepts unlimited historical data uploads. We can preserve legacy calculations or perform recalculations on raw data depending on your business’ needs.

Most migrations are completed within 4–8 weeks depending on data complexity.

We support four upload methods: Normative templates, system exports from prior vendors, API integration, and manual upload.

They may, and that’s often a good thing. We identify and flag calculation differences during onboarding so you understand every variance. Where recalculation improves accuracy, your Climate Strategist will guide the process with full transparency.

Yes. All data exports are formatted to align with major reporting frameworks. We have a perfect track record guiding clients through SBTi validation.

Unlimited. Every stakeholder who needs access gets it, with role-based access control and no per-seat charges.

You deserve carbon data you can trust

Stop working around your platform’s limitations. Normative gives you:

  • Audit-ready accuracy
  • A dedicated climate expert in your corner
  • A migration path that protects every data point
Book a migration consultation