Avoid greenwashing with trustworthy carbon emissions accounting

5. Feb 2022

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Kristian headshot

Kristian Rönn

CEO & Co-founder of Normative

Eline Wajon

Head of Climate Strategy at Normative

Trine Pondal, Flying Tiger

Trine Pondal

Head of Sustainability and Social Responsibility at Flying Tiger Copenhagen

Cassandra Julin

Head of Global PR at Normative

Even businesses with good intentions accidentally greenwash. Learn the common pitfalls & how to avoid them.

Kristian headshot

Kristian Rönn

CEO & Co-founder of Normative

Eline Wajon

Head of Climate Strategy at Normative

Trine Pondal, Flying Tiger

Trine Pondal

Head of Sustainability and Social Responsibility at Flying Tiger Copenhagen

Cassandra Julin

Head of Global PR at Normative

Recorded on February 8th, 2022

By now, most businesses understand that they should reduce their carbon emissions to play their part in fighting climate change and keeping the planet livable for future generations.

Reducing carbon emissions begins with measuring them – because after all, what gets measured gets managed.

But even businesses with the best of climate intentions can accidentally find themselves engaging in greenwashing after they measure their carbon emissions with less-than-comprehensive methods, and therefore only see a fraction of their total carbon footprint.

In this webinar, we explained how carbon emission accounting works, with a focus on highlighting some common emission hotspots and how to avoid the greenwashing trap of unintentionally making inaccurate or false emission claims.

  • What is carbon emission accounting and how does it work?
  • What are the important factors to consider?
  • What is greenwashing when it comes to carbon emission accounting?

Start your journey to net zero emissions

Normative’s carbon accounting engine calculates your entire climate footprint and identifies emission hotspots. Our carbon specialists use this intelligence to create a tailored reduction plan – and a climate investment strategy for what you can’t reduce.

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