White paper · 1. Jul 2025

The C-suite guide to carbon accounting ROI

An effective ESG program can impact operating profits by up to 60%. 

Download the white paper to find out why and uncover real-world examples of how your business can use carbon accounting strategically to: 

Make money: Uncover how carbon accounting drives growth, financing and customer acquisition

Save money: Explore how effective ESG programs reduce costs

Mitigate risk: Identify supply chain risks, ensure compliance and reduce exposure

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Headshot of Michael Creane

Michael Creane

Marketing Content Manager

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The business case for carbon accounting

Headshot of Michael Creane

Michael Creane

Marketing Content Manager

Read bio

Businesses across sectors are demonstrating that carbon accounting delivers strategic value beyond emissions reduction and compliance. But to justify investment, organizations need a clear, evidence-based business case, one that outlines both the upside and the risks of inaction.

This short white paper makes the case for carbon accounting with real-world examples from industry research and Normative customers, showing how it can help your business:

  • Make money – Uncover proof points on how carbon accounting drives growth, financing, and customer acquisition. For example, 90% of FTSE 100 companies now include ESG in tenders.
  • Save money – Explore how effective ESG programs reduce costs. McKinsey reports they can impact operating profits by up to 60%.
  • Mitigate risk – See how carbon accounting helps identify supply chain risks, ensure regulatory compliance, and reduce exposure to greenwashing claims.

    Get a clearer picture of how businesses are using carbon accounting as a strategic advantage, and what opportunities it could open up for your business.

    Download the white paper to build a business case for carbon accounting

    Download now