We’re driven by an unshakable sense of purpose, an urgency to act, and the motivation to devote our talents and energy to fighting the planet’s most important fight. At Normative, we spend our work days developing, supporting, communicating, and selling our carbon accounting engine, to help businesses future-proof themselves and achieve net zero. And we’d like your help.
Our mission: to make known and reduce the sustainability impact of all economic activities on the planet.
What attracted Seb to Normative? What is the business’ mission? And what are the opportunities for us? Watch the video to find out.
Why is Saskia at Normative? What qualities does she look for in her colleagues? And what motivates her about the business’ future? Hear for yourself.
Normative’s story
We’re built on the foundation of more than 12 years of scientific rigor. Normative is a founding contributor to the UN Race to Zero and our co-founder is on the GHG Protocol Scope 3 Technical Working Group.
Normative is the original carbon accounting platform – we were doing this before it became a trend.
Blume Equity, ETF Partners, Horizons Ventures, Future Five, 2150, by Founders, and Luminar Ventures have all invested in Normative.
Find out what our SDR team does, the skills you could develop in the role, and why you would want to join. Hear it straight from Joe.
What made Carmela join Normative? What characteristics can help someone thrive here and what excites her most about the future of the company? Watch the video to find out.
Tristan McCarthy, Product Manager“It’s exciting to be surrounded by people who have an understanding of the problems the world faces and the motivation to solve them.”
Doménica Bustillos, Digital Marketing Manager“From day one, I’ve felt how Normative truly lives by its value of “Be One Team.” The team is supportive, inspiring, and fun, and I feel empowered to share ideas, collaborate, and grow. I’m genuinely excited to have the chance to make a real impact on our planet through my work!”
Jerry Liu, Senior Engineer“At no other company have I encountered such a wonderful mix of individuals, so deeply knowledgeable and genuinely engaged in their work.”
Ty Samson, Associate Climate Strategy Advisor“When personal values align with an organization’s mission, it creates a powerful sense of purpose. At Normative, that alignment attracts people who connect immediately and are genuinely driven to make an impact.”
Everyone is included, and needed. We show up with kindness, transparency, and respect for each other. We work together to overcome challenges, share energy and celebrate successes as a united front.
We stay curious, adapt quickly, and keep iterating to accelerate our mission. We challenge the norm, experiment with new ideas, and learn from every outcome. We don’t just embrace change – we drive it, always learning along the way.
We take full accountability for our work, own every challenge, and commit to a standard of excellence that drives our mission forward. We focus our efforts on what matters most, prioritizing the work that delivers the greatest impact.
Let us know what role you’re looking for.
