Normative Co-founder and CEO Kristian Rönn appeared on the 10 September edition of Bloomberg News.
Kristian spoke with Bloomberg’s Francine Lacqua about the barriers small businesses face – especially perceived financial barriers – when considering emissions reduction, and how Normative is using support from a Google.org grant and fellowship to engage more small businesses in the global effort to reach net zero.
“It’s actually not expensive to take climate action. The cost of solar is now lower than fossil fuels… so the cost is usually not the issue, it’s the [emissions] accounting which is the hard part.” – Kristian Rönn
Watch the full interview on Bloomberg:
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