Bloomberg interviews Normative CEO Kristian Rönn
Normative Co-founder & CEO Kristian Rönn appeared on Bloomberg Surveillance to talk about engaging SMEs in the race to net zero emissions.
Kristian joined the 10 September edition of Bloomberg News to speak with Francine Lacqua about the barriers small businesses face – especially perceived financial barriers – when considering emissions reduction, and how Normative is using support from a Google.org grant and fellowship to engage more small businesses in the global effort to reach net zero.
Kristian RönnIt’s actually not expensive to take climate action. The cost of solar is now lower than fossil fuels… so the cost is usually not the issue, it’s the [emissions] accounting which is the hard part.
