Normative named a Leader in carbon accounting by IDC
Our comprehensive and user-friendly approach has earned top recognition from IDC
Normative has been named a Leader in the IDC MarketScape: Worldwide Carbon Accounting and Management Applications 2024 Vendor Assessment.
We are committed to providing businesses with the most comprehensive, user-friendly, and science-backed carbon accounting solution on the market – so we are thrilled that our approach has been recognized by one of the world’s premier technology research firms.
Leading in scope 3, user experience, and expertise
The IDC MarketScape is widely recognized as a premier vendor assessment tool. It uses a rigorous methodology to evaluate vendors, considering both current capabilities and future plans.
Being named a Leader in this report means that Normative’s expert-led approach is both excelling at serving our customers now – and is well-positioned to meet the evolving needs of businesses in the rapidly changing landscape of carbon accounting.
IDC highlighted several key strengths that set Normative apart, including:
- Robust scope 3 capabilities
Our Carbon Network and Engage Module were praised for their effectiveness in collecting and analyzing scope 3 emissions data – often the most challenging aspect of carbon accounting. In fact, our Carbon Accountability Report found that over 70% of surveyed businesses were not calculating scope 3 emissions at all. - Intuitive user experience
IDC analysts lauded our platform’s ease of use, which supports users through the information submission process and presents the results in dynamic, easy-to-understand dashboards. - Strong expertise and customer service
After interviewing several Normative customers, the IDC team gave particular acclaim to our in-house team of Climate Strategy Advisors and our commitment to ongoing customer support.
Why it’s important that businesses select the right carbon accounting partner
Global consumer demand for sustainable products is intensifying, and regulations like the EU’s Corporate Sustainability Reporting Directive (CSRD) are expanding to cover more businesses and include more environmental disclosure requirements.
For your business, having a reliable, accurate, and user-friendly carbon accounting solution is no longer optional – it’s a business imperative.
Our position as a Leader in the IDC MarketScape means you can trust Normative to:
- Accurately calculate and report your emissions across all scopes
- Simplify compliance with current and upcoming regulations like CSRD
- Generate actionable insights to drive your decarbonization efforts
- Provide expert support throughout your sustainability journey
While we’re thrilled with this recognition, we also know that the carbon accounting landscape is evolving rapidly, and we’re committed to staying at the forefront of innovation.
Our roadmap includes enhanced features for CSRD reporting as well as emissions reduction tools and guided support, ensuring that we continue to meet the needs of businesses striving to stay compliant and reach net zero.
To learn more about Normative’s strengths and capabilities, download the IDC MarketScape analysis of Normative.
Ready to start your journey towards accurate, actionable carbon accounting? Book a demo with one of our experts and discover how Normative can empower your business to take control of its carbon footprint.
Download the IDC MarketScape analysis of Normative
About IDC Marketscape:
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.